Amplify | Belstaff Cloudmaster Prize Fund

Re-interpreting Belstaff’s heritage with innovation, Amplify showcases function for creatives by visualising amplification in architecture. Progressing through this incubator, Amplify was shortlisted out of 41 proposals and developed alongside feedback from industry professionals with features on Hypebeast. The final garments were later produced by Belstaff’s production team and showcased during their centenary exhibition at the Gladstone Pottery Museum, Stoke-on-Trent.

RUNNER UP
HYPEBEAST
THE FACE
EXHIBITION
SHOWCASE
CONCEPT
CONCEPT
CONSUMER
CONSUMER
FUNCTION
FUNCTION
FABRIC & TRIMS
FABRIC & TRIMS
01 EXTRUSION: JACKET
01 EXTRUSION: JACKET
01 EXTRUSION: PUFFER VEST
01 EXTRUSION: PUFFER VEST
01 EXTRUSION: CARGO SHORTS
01 EXTRUSION: CARGO SHORTS
01 EXTRUSION
01 EXTRUSION
02 BOOLEAN
02 BOOLEAN
03 SUPERPOSITION
03 SUPERPOSITION
04 REFLECTION
04 REFLECTION
05 PROJECTION
05 PROJECTION
06 DECOMPOSITION
06 DECOMPOSITION
LINE UP
LINE UP
Credits

Design & Concept | Ari Nendran

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